A study of youth consumer behavior

Customers feel instant gratification when they are rewarded after doing business with you. As people grow older they usually phase out of the discovery period and into the experimentation period, when they hit the age range of 20 to 24 years old.

In the preoperational stage, a child focusses on a products appearance, while initiating animistic thinking. The Internet has provided marketers opportunities to communicate and rapidly spread information about a product using persuasive techniques through social networking platforms which is called viral marketing.

The Results Tajifel found that he could create groups of people that would show loyalty to their supposed in-group and outright discriminate against outsiders, all with the most trivial of distinctions.

A decision to purchase an analgesic preparation is motivated by the desire to avoid pain negative motivation A decision to buy an ice-cream sundae is motivated by the desire for sensory gratification positive motivation Another approach proposes eight purchase motivations, five negative motives and three positive motives, which energise purchase decisions as illustrated in the table below.

In the concrete operational stage, a child now has the ability to understand the world more realistically and the intention of advertisers to sell products.

Creating a unique selling proposition is as much about defining who your ideal customers are not as it is about defining who they are.

Classroom[ edit ] According to the Media Awareness Networka huge space where young adults can be targeted is in the setting of education or classroom. After all, who you know is often as important as what you know. This will create brand loyalty within the individual. Since social and youth marketing are trying to head in this direction it indicates to the industry that youth marketing can be used for positive benefits.

Consumers evaluate alternatives in terms of the functional also called utilitarian and psycho-social also called the value-expressive or the symbolic benefits offered. A free guide to their new product often works well for those selling software.

McNeal, author of "Kids as Customers: Effects of intangible components on the consumer behavior: Consumers can also feel short-term regret when they avoid making a purchase decision, however this regret can dissipate over time.

Consumer behaviour

Marketing communications can illustrate how a product or brand fulfills these needs. The interview covered topics such as educational background to ethics in youth marketing. They are loyal to what the company stands for.

Purchasing Behaviour of Young Adults

Better yet, there is an even more powerful form available for business owners to use: Youth consumers are continuously on the Internet and are unconsciously encouraged to promote brand awareness and spread positive word of mouth about a product or brand to their friends and family.This research paper aims to study the impact of marketing strategies on youth purchasing behavior in selection of mobile phone network.

The study has focused that.

Youth marketing

Youth Consumer Behaviour: A Case of Beauty Product Consumption Shayna Amaidas 1 and Nigel Chiweshe 2 University of KwaZulu-Natal, School of Management, IT and Governance Pietermaritzburg, Private Bag X01, ScottsvilleSouth Africa Telephone: +27E-mail: 1, 2 KEYWORDS Advertising.

CONSUMER BEHAVIOR: Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It blends elements from psychology, sociology, social anthropology and economics.

Consumer behavior research has shown that people like being labeled, and they are more inclined to participate in their “group’s” message if they feel included. The Study The study examined the voting patterns of adults to see if labeling them had any affect on their turnout at the polls.

Nancy ultimedescente.com (), consumer behavior is the study of the processes involved when individuals or groups, select purchase, use or dispose of products, services.

Consumer behavior involves the study of how people--either individually or in groups--acquire, use, experience, discard, and make decisions about goods, serivces, or even lifestyle practices such as socially responsible and healthy eating.

A study of youth consumer behavior
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