New Territory In some situations, companies use geographic segmentation selectively to target new local territories or regions. Food Preferences Certain foods have very specific geographic interest in the U. This marketing approach is common for small businesses that serve a wide Geographic segmentation of tesco customer base in a local or regional territory.
One company may market lawn mowers to rural communities where most residents have a yard but target city dwellers with weed trimmers or leaf blowers for manicuring lawns or sidewalks. Beach attire is often targeted year-round in California and much of Florida.
Grits, for instance, are common in the South and Southeast regions. Seasonal Products Seasonal products, such as coats and winter gear and swimwear and beach attire, often are marketed to geographic segments.
Starbucks often distributes coupons for coffee drinks in certain regions when it opens several new stores.
In areas with distinct winter, spring, fall and summer seasons, swimwear normally is promoted for a few months, including late spring and the summer swimming season. Population density can also impact decisions regarding transportation with rural customers requiring more personal vehicles than urban citizens.
Seafood, while enjoyed elsewhere, is marketed more heavily along the east and west coasts, where supply is fresh all year. Winter gear is promoted for several months leading up to late fall in the Midwest and northern regions of the United States where harsh weather is common.
Local Retailer Local discount or department store retailers that sell a variety of product categories appealing to different demographics often use local geographic segmentation in their marketing efforts.
Small town businesses, for instance, often flood the local market with radio and newspaper ads that have broad local reach and affordable rates. In this case, the company has a promotional objective of customer growth in a new market, but it may emphasize other goals, such as increased market share or higher profits, in more established markets.
Community Size The size of a community also plays a part in geographic segmentation. If you operate a tanning salon, your audience varies in age and gender but is is concentrated largely in the local community.
This is an example of regional segmentation based on geographic consumer preferences and product availability. Small chains may find similar opportunities to achieve supply and demand advantages in select geographic markets.Jun 26, · Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located.
This. Video: What Is Geographic Segmentation in Marketing?
- Definition, Advantages & Examples - Definition, Advantages & Examples During your travels across the country, you may have noticed that store. Geographic segmentation means dividing the market into different geographical units such as nations, regions, states, counties, cities, or neighbourhoods.
Geographic segmentation •Tesco Metro •Tesco Express •One Stop. What is demographic segmentation?
Demographic segmentation means. Definition of geographic segmentation: Collecting and analyzing information according to the physical location of the customer or other data source.
Geographic segmentation is often used in marketing, since companies selling products and. Tesco business environment, TESCO Macro environment, TESCO Micro Environment, TESCO SWOT analysis, TESCO PESTEL Analysis, segmentation, targeting, positioning, communication plan, Competitive Strategy Geographic Segmentation World region: 1-From England 2-Outside England Demographic Religion: 1-Muslim 2- Christian 3-Jwish5/5(6).
After the analysis, we conclude that Tesco Extra Cheras, using Geographic segmentation to segment its market (Philip, K ). From the location of the Tesco store, we can see all its stores located in urban and sub urban area, so we believe that Tesco serve its customer based on density of.Download