Some of the reasons for this failure are attributed to reasons like Maruti Suizuki being known as affordable, fuel efficient and great value providing car brand. The campaign showcased about the grand experience that a consumer gets at Nexa.
The Hospitality Factor After a research, it was established that consumers while buying cars missed on hospitality. In recent times, Nexa is one of the biggest bets from the Maruti Suzuki in the Indian market.
Read our entire coverage on Maruti Suzuki He further adds that for a giant like Maruti Suzuki to decide on whether to go for Nexa is not an easy decision to make.
While other players have established its dominance in the premium and high-end cars market, Maruti aims to Marketing plan maruti suzuki in india with Nexa. However, lately, Maruti Suzuki has returned with a fresh attempt to enter the high-end car segment with the launch of first of its kind premium retail network - Nexa.
We designed the dresses of the staff at Nexa according to the ranks. The idea was that the only spot of colour in the showroom should be the vehicles displayed in its full glory.
The first Nexa prototype was created in Delhi and the brand was very careful about not revealing on it before the launch. With product at the center and hospitality surrounding it, the designing teams were clear that the Nexa representatives will have to partner consumer throughout the lifetime of the car.
In usual situations, the car is delivered outside the showroom but at Nexa the design teams in association with Japanese Hakuhodo team, decided to do it inside the showroom as they wanted other customers to get the feel of it. The teams claim to have achieved half the positioning and now the brand knows which product will go to Nexa and which will not.
And finally, the theme of the outlet was kept black and white prestige monochrome. It designed the area where they will sit, how they will see the car and what drink will be served, how the relationship manager will begin the discussion, and a private space to discuss the financial things.
Overall, the Nexa experience has been designed to be less intrusive, less red-tape, less paperwork than what is absolutely mandatory. A Hakuhodo team from Japan helped in setting the lighting in the showrooms right. We had to manage the supply of cloth and design. Five — ten years, Indians were not ready for such an experience.
Secondly, it has not been positioned as high-end brand, and hence so people ask - Why should I pay such a high price for a Maruti Car? Manish Bhatt Speaks Published on He wants to be able to define how, when and where he interacts with NEXA.
The teams also designed a protocol to escort a consumer with least inconvenience to the nearest Nexa if he lands up in a popular Maruti dealership for purchasing a car that was sold at Nexa. Hence, the concept of Nexa was derived from the hospitality, banking and aviation industries, which knew well about one-on-one interaction with the consumers.
At Nexa, no staff is allowed to be in casual. While the theme of the dress was same, but there was a slight difference in the shades. Promotions The real challenge before Maruti was that people should not confuse Nexa with a new car, which honestly, people did in the beginning.
Nexa launch campaigns They launched three teasers along with three films in order to build around Nexa. While technology was at the centre in designing Nexa, the design teams worked towards a paperless outlet.
The design team thought of consumer from the time he thinks of the car, visits the facility and purchases it. It offers a high level of sophistication and is based on the principles of exclusivity, pampering and listening to the consumer.
Sequeira points that now is the right time for Maruti to enter this segment. Sequeira points that the cars sold from Nexa will not be sold at the popular Maruti dealerships. But creating Nexa was a mammoth task for both the brand and Hakuhodo India team, the agency entrusted with the responsibility of creating Nexa.
Interestingly, unlike the other popular showrooms, the design team decided to keep only one car per model. It involved huge funding and hence the brand waited for the right time before going with a differentiated product.
He is slowly rejecting a colourful 24 pager for an e-brochure and is very protective of how much information he wants to share with a brand. While the entire family gets down, one of them is left to drive and park the car in the usual scenario.marketing strategy of maruti suzuki (pvt.) LIMITEDThe marketing strategy of the Maruti Suzuki Pvt.
Ltd. can be measured from thefollowing story:EFFICIENT PRODUCTION AND DISTRIBUTION CAPABILITIESJust three months after it launched Swift, Maruti Udyog Limited has already sold over8, units of the car and added another 5, next month. Maruti Suzuki is set to launch the Ciaz facelift in India by the end of August, The Ciaz facelift will be the first Maruti Suzuki product to get the new K15B litre petrol engine.
Before taking charge as the Managing Director at Maruti Suzuki India Limited he served as Managing Executive Officer and Executive General Manager, Global Marketing at Suzuki.
The marketing mix of Maruti suzuki discusses the 4 P's of Maruti and how this automobile manufacturing company has been able to achieve so much success. It was founded in the year and has its headquarters in New Delhi. In the yearFebruary the ten. * Topic: * Integrated Marketing Communication Plan on Maruti Suzuki Swift * Introduction: The king of hatchback segment in India named Swift with a label of leading four-wheeler passenger car since the beginning of their manufacturing come underneath the heading of most trusted company namely Maruti Suzuki India Ltd.
Product which I will going to have a marketing plan on is Maruti Suzuki which is a declining product for the company. The launch of this car in a way was symbolic of the euphoria and pride that India was collectively going through as a nation, initially sparked by India's triumph at the cricket world cup.Download